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The CMA Foundation's AWARE Project is active in bringing
antibiotic re sistance
education to healthcare providers, patients, and consumers
in California. Much of our ongoing success is due to our
partnerships with organizations such as physicians, school
nurses, parent-teacher and childcare associations, health
plans, and pharmaceutical companies. With the support of
California's concerned citizens and professionals, the AWARE
message is loud and strong. We thank our partners for their
enduring commitment to this project, and look forward to
a bright future. The following are some highlights of AWARE's
accomplishments:
Successful Media Campaign
AWARE's media campaign includes a segment
on 48 Hours and a series of Public
Service Announcements starring Bill Nye 'The
Science Guy' and Dick Van Dyke. Together with 5 radio broadcasts
and 30 print articles, AWARE was able to reach over 34,000,000
viewers in California and nationally with our Antibiotic
Resistance message. Developed in California, the public
service announcements have been used in several other states
including Wisconsin, Utah and Arizona.
Legislative Hearing: A World Without Antibiotics? The Impact
of Antibiotic Resistance
In February of 2002, CMA Foundation held a legislative
hearing in order to provide testimony to facts surrounding
antibiotic resistance. Experts in the field of infectious
disease and antibiotic resistance, as well as representatives
from organizations that work to address this issue, were
invited to provide testimony before the Assembly Health
Committee. The hearing was divided into three panels, with
each panel addressing questions pertinent to furthering
community understanding of the importance of this issue.
click
here to download the Briefing document (50kb)
Establishment of a System to Track Antibiotic Resistance
The AWARE Project established a process to track
resistance trends forStreptococcus pneumoniae infections
in California. It is the most common bacterial cause of
meningitis, otitis media, and community-acquired pneumonia,
and is a major cause of sinusitis. There are multiple drug
classes targeted for tracking, including penicillin, macrolides,
and fluoroquinolones.
In California, for 1 in 3 people who receive a penicillin
type antibiotic for common bacterial infections, the antibiotic
no longer works because the bacteria have become resistant.
Because it is the bacteria, and not the person, that becomes
resistant to antibiotics, everyone is at risk for getting
an untreatable infection.
By tracking trends in resistance, we can all help keep
antibiotics working for everyone.
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