Conference Agenda (continued)

11:45 a.m. - 1:00 p.m. LUNCH Lunch is provided and will afford an opportunity to network and visit the exhibits. 1:15 p.m. - 3:15 p.m. Break Out Sessions Begin - Participants Will be Able to Attend Two Sessions Collaboration - Participants will design an action plan to take back to their state that identifies ways to strengthen their partnerships and their overall project. - Elissa K. Maas, M.P.H. California Medical Association Foundation AWARE Project Effective Fundraising: Winning the Treasure Hunt - Participants will leave the breakout session with a fundraising plan for their project and a comprehensive booklet developed by the American Academy of Pediatrics, A Pediatrician's Guide to Proposal Writing. - Mary Eley - Michigan Antibiotic Resistance Reduction Coalition Health Plan Partnerships - Health plan representatives will share the types of resources they have available for public/consumer awareness, physician education, and project evaluation to strengthen efforts to promote appropriate antibiotic prescribing. - Doug Burgoyne, PharmD - Intermountain Healthcare - Lisa Ghotbi, PharmD - Blue Shield of California - Lisa Hammer Rieg, PharmD - Kaiser Permanente - Jeff Kamil, M.D., Blue Cross of California & CAQH Medicaid and Underserved Communities - We will focus attention on a segment of our population where few interventions have been initiated. We will discuss emerging strategies and unique interventions, working with your State Medicaid office and community clinics, health literacy and culturally sensitivity. - Kitty Corbett, Ph.D. - MARC Project - Colorado Clinical Practice Update - This workshop will provide an update addressing an important clinical issue related to appropriate prescribing and antibiotic resistance. - Ralph Gonzales, M.D. - Associate Professor, UCSF - Shale Wong, M.D. - Assistant Professor, University of Colorado 3:15 p.m. - 3:30 p.m. BREAK - Light Refreshments Will Be Available 3:30 p.m. - 5:30 p.m. Break Out Sessions Repeat NOTE: The Fundraising Workshop will only be offered once, in the first session. 6:30 p.m. Reception/Dinner No Host Bar - Bill Nye 'the Science Guy' Award Presentation Sunday, November 3 7:30 a.m. - 8:30 a.m. Continental Breakfast & Exhibits 8:30 a.m. - 8:45 a.m. Sunday Opening Remarks - Carol A. Lee, Esq. President & CEO, CMA Foundation 8:45 a.m. - 10:30 a.m. Plenary Session - Appropriate Antibiotic Use in Ethnic Communities The purpose of this panel is to share recent research findings of how ethnicity affects interest and use of antibiotics by parents of young children; and how to reach out and work with ethnic communities in efforts to increase appropriate antibiotic use. The moderated discussion will be followed by a question and answer period. Plenary Moderator - Alice Chen, M.D. The California Endowment Asian Health Services Panel Members - Rita Mangione-Smith, M.D., UCLA Joseph Clift, M.D., Ethnic Health Institute Len Fong, Pacific News Service 10:30 a.m. - 10:45a.m. BREAK 10:45 a.m. to 12 p.m. Regional Meetings In the regional meetings, individuals will participate in a facilitated discussion about how they can strengthen their organization's involvement in appropriate antibiotic use campaigns. Note: Locations for the regional meetings 12:00 p.m. - 12:30 p.m. Adjourn - Rich Besser, M.D. We will bring everyone back together from their sector meetings to share a brief comment about something their group has committed to take back with them and work on to address appropriate antibiotic use in partnership.

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