Health Provider Award - The Santa Barbara Regional Health Authority

Karen Moyes, MD Medical Director, SBRHA

The SBRHA has taken the lead among MediCal managed care plans in California on the issue of appropriate antibiotic prescribing and antibiotic resistance. They sponsored the Central Coast Media Training in 2000, have been an active partner to establish a statewide data collection system for appropriate antibiotic prescribing, and have hosted physician and consumer focus groups. Through their partnership, AWARE has developed English and Spanish language materials that are culturally sensitive, utilizing health literacy principles to ensure these materials will be understood within underserved communities. SBRHA staff serves on the steering committee and data and consumer education work groups.

Health Provider Award - CA Pharmacists Assoc.
	CPhA is an AWARE founding member. They have enabled AWARE to reach over 2 million consumers with their Antibiotic Awareness Week Bag Stuffer program, been active in media efforts to raise awareness about appropriate antibiotic use and have been a key member of the team to organize the AWARE speaker's bureau. Pharmacists have been media spokespersons and will be community presenters as well. CPhA is involved in the efforts to develop clinical resources for appropriate antibiotic prescribing. CPhA was represented at our national conference and are now helping other state pharmacy associations to become active partners in efforts to reduce antibiotic resistance. CPhA staff serve on AWARE's steering committee, executive committee, consumer education, media and clinical practice work groups.
Mike Negrete, PharmD Vice President, California Pharmacists Association

Health Plan Award - Kaiser Permanente
	Kaiser Permanente is an AWARE founding member. They were part of our 1999 statewide convening and actively encouraged all present to become involved in this statewide effort. Through their leadership, a statewide surveillance system exists to track strep pneumoniae resistant bacteria; a system that did not exist before in California. They have been active in media efforts since 2000 with many Kaiser Permanente physicians serving as media spokespersons statewide. And, their efforts lead to the 48 Hours television segment in 2002. They have issued joint communications to physicians about appropriate prescribing and been leaders in the development of AWARE's clinical practice component. Kaiser Permanente pharmacists have provided leadership in the effort to develop a statewide data collection system to track appropriate antibiotic prescribing.
David Witt, MD Chief, Infectious Disease Permanente Medical Group, Northern California
And, at the 2002 national conference provided media training to attendees from throughout the nation. Kaiser Permanente pharmacists and physicians serve on the AWARE steering committee, executive committee, data management, clinical practice and surveillance work groups.

Health Plan Award - Blue Shield of CA

Lisa Ghotbi, PharmD, Blue Shield of CA Director of Clinical Pharmacy

Blue Shield of CA is an AWARE founding member. Through their partnership, AWARE trained over 115 media spokespersons giving rise to the most successful antibiotic resistance media campaign nationwide. Their partnership launched our pharmacy bag stuffer program and our PSA campaign featuring Bill Nye, 'the Science Guy and Dick Van Dyke. Blue Shield of CA is a leader in the AWARE efforts to develop a statewide quality improvement process to track antibiotic prescribing. Blue Shield of CA also disseminated joint communication to their members with the AWARE Project about appropriate antibiotic use and has been active in the development of the AWARE clinical practice component. They provided leadership to create the AWARE website - www.aware.md. Blue Shield of CA staff have served on AWARE's steering committee, executive committee, consumer education, data management and clinical practice work groups. In 2002, they received the national Best of the Blues Award for their partnership with the CMA Foundation in the AWARE Project.

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