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The support of the Emmy-Award winning science show
host did not stop there. In 2001, AWARE again approached
Mr. Nye and asked if we could feature him in radio
and television public service announcements. Asking
for nothing in return, Mr. Nye flew to Sacramento
and taped two television PSAs. The California Broadcasters
Association later informed us they had never seen
spots played more often and for a longer period of
time than those featuring Mr. Nye.
As if that weren't enough, we approached Mr. Nye
a third time to involve him in a poster campaign AWARE
will launch in 2003. Again, Mr. Nye gave his time
to the effort, which will result in three posters
for use throughout California and the country in school
nurses offices, childcare settings, school classrooms,
and physician offices.
Over the past three years, Mr. Nye has helped make
a very complex scientific issue one everyone can understand.
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